We are racing through 1978 now. In the space of just three #1s, we’ve leapt from early May to late September. And I thought we’d escaped, really I did. I thought we’d finally pulled ourselves from the late-seventies easy-listening swamp. But, just as we wrenched our back feet free from the sludge, Lionel Richie grabs us by the ankles and drags us back down…
Three Times a Lady, by The Commodores (their 1st and only #1)
5 weeks, from 13th August – 17th September 1978
Let’s start with the positives. I know this chorus, can sing this chorus, can drop this chorus jokingly into everyday counting situations… You’re once, Twice, Three times a lady… without ever having properly listened to the rest of the song. Which is a sign of a certain ubiquity, of a song’s place among the big boys. What does it mean, to be ‘three times a lady’? I had hoped it might be something dirty… But, apparently Richie wrote it after hearing his dad describe his mum as a great lady, a great friend and a great mother.
I must have heard the rest of this song, surely, but I can’t remember doing so. In fact, I’ve listened to this song several times in writing these past two and a bit paragraphs, and have already forgotten everything but the chorus. I am listening to it right now, and it is still not going in. It is background music, plain and simple.
Lionel’s voice is nice, the piano is nice, the percussion is… nice, I guess? But Good Lord it’s dull. Ballads like this are always at a disadvantage with me, but the best can pull through and convince. (Chicago’s ‘If You Leave Me Now’ was one such fairly recent example.) But here, chorus aside, it’s too slow, it’s not catchy, it’s nowhere near OTT enough (unlike Richie’s solo chart-topper…)
Just once does the song break away from its plod. Before the final chorus it builds, some drums and cymbals enter, and some backing vocalists harmonise… But it’s gone. The pace slows again and we trudge towards the end. It is genuinely terrifying to discover that the album version of ‘Three Times a Lady’ runs to almost seven minutes! Give whoever at Motown records decided to chop three minutes off for the 7” a medal.
The Commodores had been around for a few years before this gave them a trans-Atlantic #1. ‘Easy’ was their big breakthrough in the UK (it’s better than ‘Three Times…’, but I’d still be picking holes in it had it been a chart-topper…) They did release upbeat, funky tunes – try their debut single ‘Machine Gun’ – but sadly that wasn’t what sold. Lionel Richie left the band in 1980, and went to absolutely dominate the next decade on the Billboard chart. The remaining Commodores kept at it though, to decent success, and are still active today.