I knew the chorus of this song, as everyone does, what with it having firmly imbedded itself in our popular culture. And so, I was fully expecting a cheesy, sing-along record…
I’d Like to Teach the World to Sing (In Perfect Harmony), by The New Seekers (their 1st of two #1s)
4 weeks, from 2nd – 30th January 1972
…but was not prepared for just how sickly saccharine this song truly is. Do not play this record on a full stomach! The melody is jaunty, the vocals are twee: I’d like to build the world a home, And furnish it with love… Grow apple trees, And honey bees, And snow-white turtle doves… I mean, eeesh. (*Insert vomiting emoji*)
The singers, with their gentle acoustic guitars, sound like earnest church youth-camp leaders around a campfire. Or the bouncy volunteers that confront you on the street, asking for your signature in some worthy cause. I’d like to teach the world to sing, In perfect harmony, And I’d like to hold it in my arms, And keep it company… They sound utterly insufferable – in case I wasn’t making that clear – though I wouldn’t bet against at least two of them having a crippling drug addiction, because nobody is naturally this perky. I do like the bass-line, though.
The message is one of peace and love, obviously, which is nice and all. But the lyrics never get above ‘primary school assembly’ level. We’d all like everyone to get along better and love another, obviously, but the Summer of Love has been and gone – with far better music than this – while a couple of years ago it was all doom and gloom at the top of the charts: ‘Bad Moon Rising’ and ‘In the Year 2525’. This record is the sound of people giving up on the hippy dream and/or a cynical counter-culture, and settling for meaningless crap. And listening to this today, given the absolute shitshow that 2020 has been so far, well it’s almost unbearable.
Plus. Plus, plus, plus. The one other thing that everyone knows about ‘I’d Like to Teach the World to Sing’, other than the sugary chorus, is that it originated from a jingle in a Coca-Cola advert. I’d like to buy the world a coke… etc. etc. For this ‘anthem’ of world-peace to have stemmed from one of the world’s mega-corporations, a company that floods every corner of the globe with its spectacularly unhealthy soft drinks and subsequent litter, is the piece de resistance. It’s actually quite funny.
I’ll get down from my high-horse now. This record wasn’t meant to be taken so seriously. It’s just a cute little pop song aimed at the kids. But, at the same time – back on the high horse for a second – I can’t help feeling that, for people in 1972, spending a few pounds on this shite was the same as people nowadays changing their Facebook profile to reflect whatever the week’s worthy cause is. Making the doer feel better about their privilege, while making no difference whatsoever to the world’s problems.
In fact, I’ve grown to detest this record so much in the past half an hour that I’m going to make a bold, bold claim. That it is worse than ‘Chirpy Chirpy Cheep Cheep’. Yes. ‘CCCC’ was inane and annoying. ‘ILTTTWTS(IPH)’ – that’s one hell of an abbreviation – is inane, annoying, and has ideas way above its station.
Finally, one question needs answering. What relation did The New Seekers have to The (old) Seekers, the Australian folk-pop act who scored two #1s in 1965 with the average ‘I’ll Never Find Another You’ and the dirgey ‘The Carnival Is Over’. Well, both bands share one member: Keith Potger, guitarist, who founded The New Seekers in 1969. They had scored a #2 the year before with ‘Never Ending Song of Love’ and will, I’m sure you’ll be thrilled to discover, top the charts one more time before leaving us in peace forever. Till then…
Follow along through the first (almost) 20 years of the charts, with this playlist: